April 28, 2009
Is the emergence of these mediocre aspiring artists, producers and songwriters due to the fact that the bar is set too low? Doctors and lawyers make a good living for themselves. But I never wanted to be a lawyer or a doctor because I didn't want to study hard to take the Bar Exam or the LSAT. Instead I chose to pursue a career in what I'm most passionate about, MUSIC.
I work for Jermaine Dupris' publishing company and my job is to find hot new producers and writers to sign. In addition, I have to orchestrate studio sessions between writers and producers so that they can come up with great records for me to shop to major record labels. Lately, I've been noticing that a lot of these writers are using the same melodies and subject matter. The producers are using the same progressions, 808s, and sorry ass drumrolls. The majority of rappers rap about "Getting Money, Grinding, Swag, and Haters." So I've come to the point where average is unacceptable There is no gray area when I judge records now. It's either a great record or it's terrible.
So has the bar been set too low?
Yes and No.
Remember, we are in the business of selling music. The only artists that are selling records are artists that are putting out quality music. Kanye West, T.I. and Lil' Wayne are consistently selling on the rap side and Beyonce, Rihanna, and Alicia Keys are consistently selling on the R&B side. Most of the NEW artists that get heavy radio spins, with the exception of Soulja Boy's first album going platinum, are not selling. Ace Hood, Hurricane Chris, V.I.C, Shop Boys and Young Berg all flopped.
Men lie. Women lie. But numbers don't.
So hopefully the aspiring artists, writers, and producers will see that it's not about a quick buck and trying to ride the new trend, but it's about consistently delivering GOOD QUALITY MUSIC.
So are artists shooting to be a little better than Gucci Mane rather than Kanye??? Or a little better than Cassie instead of Beyonce because the bar has been set too high?